Keyboard ALT + g to toggle grid overlay
Smart patterns are formed by the interaction between a geometric pattern and an outside object (a line or a shape). This interaction is generated using Autodesk 3DS Max and produces unique tessellated pattern variations. These in turn become unique, distinctive and extensible expressive elements of our brand.
These patterns should be used as discrete background graphics, layering or blending graphics in layout. They help create continuity between different types of content. They add subtle texture and visual interest where needed.
Smart pattern art is not specific to any product or industry, and can be featured as a graphic treatment across marketing touch points. Applied consistently, it will help our marketing look familiar to our diverse audiences.
Smart patterns are based on 3 key principles: tessellation, interaction, familiar angles.
A base tessellated pattern, based on the repetition of a simple geometric shape
The tessellation is altered within our software by interacting with another geometric object (a shape or a line)
The dominant angles in the smart pattern pick up on intersecting angles within the Autodesk logo
The smart patterns below are available as ready-to-use vector assets and can be downloaded from the DAM (access required). They exist as both long and short pattern transitions to accommodate most layout scenarios. Within the vector pattern file, you can create your desired effect by selecting an appropriate color for either the fill or stroke of the triangle shapes.
We will continue to add to the collection, so do check the DAM for more content from time to time. Custom patterns following the same principles can be created by the Brand Creative team—reach out if you have a project you would like to discuss.
Download smart patterns art files here (access required)
Smart patterns should be only used as discreet background treatments, or in large graphics, to blend solid color and imagery.
As a rule of thumb, smart patterns should never distract from the image or the message it is combined with.