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Brand Hub
  • Brand voice
    • Voice and story
    • Our persona
    • Our brand principles
    • Our brand voice
    • Principles in practice
    • Voice mechanics
    • Vocabulary
    • Voice in action: examples
    • Editorial style guide
    • Messaging Center
  • Brand system
    • Design principles
    • Logo
    • Tagline
    • Logo system
    • Color
    • Typography
    • Brand images
    • Photography
  • Brand in action
    • Branded merchandise
    • Campaigns
    • Digital experiences
    • Events
    • Video
  • Co-branding

Autodesk Brand Hub

Welcome to the Brand Hub—your resource for expressing the Autodesk brand with clarity and consistency.

Brand voice

Confident, Optimistic, Accessible, Curious, and Human. Our brand voice is not just how we talk. It’s who we are.

Discover our voice

Brand system

Autodesk’s brand is embodied in how we look: Our logo, color, typography, imagery, and photography.

Explore visual elements

Brand In Action

Our brand elements work together to create impactful digital experiences, events, campaigns, and videos.

Create compelling experiences

Co-branding

Our partners are the key to our success. Get support and brand guidance to communicate our partnership.

Learn about co-branding
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