Visual devices

Autodesk’s visual devices, the thread and the window, are ways to emphasize the importance of our customers and the things they design and make. They instantly create a perceptible connection with the Autodesk brand.

The window and the thread are deployed using a flexible system built on the foundations of our symbol, our primary brand colors, and thoughtful choice of images. Using them consistently builds brand awareness and trust.


Example of the thread, the Autodesk symbol rendered with a thin outline, often on top of an image. Here, the thread is shown on top of a 3d cartoon rendering of a monkey and a man interacting.
Image courtesy of LAIKA Studios

The thread

The thread, a thin outline of our symbol, shows how Autodesk is woven into our customers’ stories and success. It illustrates our dynamic partnership with them. The thread’s flexibility allows us to manifest our role in our customers’ ability to design and make anything.

Example of the window, the Autodesk symbol used as a mask to display underlying imagery

The window

The window uses our symbol to provide a look into the world Autodesk customers design and make and the many industries Autodesk impacts. It invites the viewer to dive deeper, representing our critical role in our customers’ design and make journey.