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  • Brand voice
    • Voice and story
    • Our persona
    • Our brand principles
    • Our brand voice
    • Principles in practice
    • Voice mechanics
    • Vocabulary
    • Voice in action: examples
    • Editorial style guide
    • Messaging Center
  • Brand system
    • Design principles
    • Logo
    • Logo system
    • Color
    • Typography
    • Brand images
    • Photography
  • Brand in action
    • Branded merchandise
    • Campaigns
    • Digital experiences
    • Events
    • Video
  • Co-branding
  • Co-branding
    • Co-branding
    • Brand elements
    • Partner logos
    • Partner marketing examples
    • Partner resources

Co-branding

This guide is for Autodesk-approved value added resellers (VARs), value added distributors (VADs), training centers, and developers to ensure the Autodesk brand is accurately and consistently portrayed in all your communications. All other co-branding relationships, including endorsements, must be approved by Autodesk Public Relations and Legal.

Autodesk values our partnership with you. We encourage you to communicate your relationship with Autodesk in all marketing materials that promote Autodesk products and related services.

Interested in pursuing a partnership with Autodesk? Learn more.

Brand elements

Our brand voice and brand system help communicate who Autodesk is as a company and are essential to designing consistent and cohesive experiences. The following resources provide guidance on our verbal and visual elements and overall dos and don’ts.

Brand voice
Autodesk’s brand voice embodies our story, our persona, and our brand principles. It’s not just how we talk. It’s who we are.

Brand system
Our brand system is a collection of visual elements that work together to help express our story and distinguish our brand.

Color
Full details on our color system, including primary, detail, and accent colors.

Typography
Usage details, downloads, and installation tips for Autodesk Artifakt.

Brand imagery
Details on our brand imagery, which serve as backdrops to brand-level assets and experiences.

Photography
General best practices and direct Partner DAM links to photography assets.

Co-sponsorship

When Autodesk and its strategic partners are co-sponsoring an event or activity, each logo should have equal weight and be separated with a vertical or horizontal rule.

When Autodesk and a VAR, VAD, or Learning Partner are co-sponsoring an event, the guidance is the same: the Partner’s own logo, not the Autodesk Partner logo, should be used.

Autodesk logo showing stacked and horizontal with logo and text

Partner logos

Value Added Resellers (VARs), Value Added Distributors (VADs), and Learning Partners—collectively referred to here as Partners—are an essential part of Autodesk’s business. To communicate this relationship, we have created logos that identify Partners’ relationship with Autodesk. These logos are intended for eligible Partners only, and we encourage you to use them in all marketing materials that promote Autodesk products and related services.

Autodesk branding with co-branding location example

Autodesk Partner logo

All Partners—VARs, VADs, Learning Partners, etc.—are provided with the Autodesk Partner logo, which consists of the partner type or tier.

Autodesk Partner logos are one-color, in black or white, for print production or embroidery, or over color or images where legibility is a challenge.

Example of Autodesk branding and co-branding

Autodesk VAR specialization logo

VARs can promote their expertise by augmenting their Autodesk Partner logo with their specialization, certification, service designations, and anniversary badge to create a stacked configuration.

Autodesk Partner logos are available on the Partner DAM. VARs will create their own stacked logo with their specialization, certification, and service designations using the logo configurator or by building their own. See the VAR logo FAQ for instructions. (All links require access.)

Whether on the Partner DAM or via the configurator, logos are provided in two formats—EPS and PNG—and three different color profiles.  For full color screen or print applications, use the black logo with gray rules pictured above.

Autodesk branding with partner logo placement examples
One-color black logo
Autodesk logo with partner logo examples white text on black
One-color white logo

Logos are additionally available as one color, in black or white, for print production or embroidery or when placed over color or images where legibility is a challenge.

Autodesk logo example with partner logo placement examples

The logos are additionally available in black with gray rules for full-color screen or print applications.

VARs should use the Autodesk Partner logo where more discreet co-branding is called for (such as on event graphics and ad banners) and the stacked configuration where featuring the complete list of specializations and services is desirable (such as in email marketing and websites). Examples of which logo to use are shown in the Partner marketing examples section.

Logo sizing and clear space

Logos can be resized as needed. When resizing for screen use, always scale the EPS version of the logo file, then resave it as a PNG at the size you need. Proportions should remain the same. Do not scale to a size that compromises legibility.

Autodesk logo example showing scaling proportionally

Scale proportionally.

Autodesk logo with partner logo showing the amount of padding required

Follow Autodesk clear space guidance.

Logo guidance

Acceptable uses

Autodesk logo on light color with partner logo

Use the black logo over light color.

Autodesk logo on dark color with partner logo

Use the white logo over dark color.

Example to use the black logo on a light image

Use the black logo over a light image.

Use the white logo over a dark image.

Example of how to use the Autodesk logo on a light background

Use the black logo with gray rules over light backgrounds.

Prohibited uses

Example of how not to use the Autodesk logo that compromises legibility

Do not feature the black logo with gray rules on a background color that would compromise its legibility.

Do not feature the black logo with gray rules on a background image.

The Autodesk partner logo stretched

Do not stretch or affect the shape of the logo.

Autodesk partner logo with typeset

Never typeset the logo.

Never stylize logos using drop shadows or blurring effects.

Partner marketing examples

The examples that follow provide creative direction for Partner co-branding. As a VAR, a VAD managing resellers, or an Autodesk Learning Partner, you have two different options for co-branding:

Example of the minimum size of the Autodesk partner logo
Option 1—Autodesk affiliated

This option demonstrates the minimum implementation of Autodesk Partner logos to communicate your relationship with Autodesk.

Autodesk partner logo examples when adopting the Autodesk brand
Option 2—Autodesk branded

This option is for Partners adopting the look and feel of the Autodesk brand.

In any assets or templates provided by Autodesk, you must add your own company logo and your Autodesk Partner logo or VAR stacked logo where indicated.

Partners should use the Autodesk Partner logo where more discreet co-branding is called for, such as on event graphics and ad banners. VARs may use the stacked configuration where featuring the complete list of specializations and services is desirable, such as in email marketing and websites.

If you have questions or concerns not covered here, contact your local Channel Marketing Manager.

Display ad banners

Examples of display ads. As space is restricted, VARs should use the Autodesk Partner logo and not the stacked configuration.

Example of partner display ad logo
Autodesk affiliated

Preferred placement of your Autodesk Partner logo is in the lower-left corner or lower-right corner.

Example of Autodesk partner display branded ad
Autodesk branded

See more examples of Autodesk display ads here.

Email marketing

When designing email marketing, be sure that you follow the most current rules and language required in your region, including all privacy and opt-out regulations and necessary links in your email footers. Remember that your subject lines must always be clear and not misleading.

Example of Autodesk logo positioning in partner emails
Autodesk affiliated

In a Partner’s own email design, the preferred placement of Autodesk Partner logos is in the lower-left or lower-right corner.

Example of an Autodesk logo is used on a branded email template
Autodesk branded

When using an Autodesk-provided email template, partners must add their Autodesk Partner logo. VARs may use the stacked configuration.

Example of Autodesk marketing email template

When creating a marketing email with a product focus or product content, product names should be typeset. Hero images may be used in headers or sections, and the product’s assigned color may be used in the header’s CTA button.

Events

Examples of co-branded booths and pop-up banners.

Autodesk affiliated

Example of Autodesk partner event booth
Example of partner event signage with Autodesk branding

Preferred placement of the Autodesk Partner logo on booth signage or banners is in the upper-left corner or upper-right corner.

Autodesk branded

Partner event booth example with graphics and Autodesk branding
Partner event signage example with Autodesk branding

Partners can pair their own logo and Autodesk partner logo with Autodesk imagery, the Artifakt font, and accent colors to create Autodesk-branded booth graphics or banners. See Events for more guidance.

Merchandise

Co-branding on merchandise should only feature the Autodesk Partner logo, never the VAR stacked configuration.

Choice of merchandise should follow considerations outlined in Branded Merchandise including sustainability, recyclability, and diverse suppliers.

Man in a black t-shirt showing where a partner logo and the Autodesk logo should be
Example of partner logo and Autodesk logo placement on a notepad

Autodesk Partner logos should be positioned in a way that simply and elegantly communicates the relationship between brands.

Example of the Autodesk branding shouldn't be displayed on a t-shirt

VARs should not use the stacked logo on merchandise.

Example of how to not show Autodesk branding on a green water bottle

Do not create merchandise exclusively featuring Autodesk Partner logos. Merchandise must feature both the Partner’s logo and the Autodesk Partner logo.

Presentations

A co-branded presentation template is available to download from the Partner DAM (access required). As co-branded presentations will be most likely shared on systems where our corporate typeface Artifakt is not installed, this template uses our system font, Arial. Do not use Artifakt when adding text to your presentation.

Example of a partner presentation slide with Autodesk logo
Autodesk affiliated

In a Partner’s own template, the preferred placement of the Autodesk Partner logo on the cover title slide is in the lower-left or lower-right corner.

Example of a presentation slide with branding and an Autodesk logo
Autodesk branded

The co-branded presentation template uses Autodesk brand imagery and includes space for the Partner’s own logo and the Autodesk Partner logo.

On end slides, Autodesk Partner logos should appear in a way that simply and clearly communicates the relationship between brands.

Presentation final slide example with Autodesk logo
Autodesk Partner logo

End slide treatment with Autodesk partner logo.

Example of a final presentation slide with Autodesk branding
VAR stacked logo

End slide treatment with VAR stacked logo.

Print ads

When creating print ads, the Autodesk Partner logo is preferred. VARs may use their stacked logo if desirable for the ad’s audience.

Partner print ad with example of Autodesk brand position
Autodesk affiliated

Preferred placement of your Autodesk Partner logo is in the upper-right corner.

Branded partner print example with location of Autodesk logo
Autodesk branded

Preferred placement of your Autodesk partner logo is in the lower-right corner.

Video

Intellectual property guidelines restrict Partners from editing or altering Autodesk-owned videos to include Partner logos, branding, etc. It is permissible, however, for Partners to share unaltered Autodesk-owned videos externally.

In Partner-owned videos, Autodesk Partner logos should appear in a way that simply and clearly communicates the relationship between brands. Logo end frames are appropriate places to handle co-branding.

Example of Autodesk logo on a video end frame
Autodesk Partner logo

Logo end frame treatment with Autodesk partner logo.

Video end frame example with Autodesk logo
VAR stacked logo

Logo end frame treatment with VAR stacked logo.


Websites

When co-branding your Autodesk webpage, display your Autodesk Partner logo. VARs may consider using their specializations and value added services on secondary pages that are focused on a particular industry or service.


Example of how the Autodesk logo should be positioned on a partner website
Autodesk affiliated

Preferred placement of your Autodesk Partner logo is in the upper-right corner.

Example of a partner website with branding and the position of the Autodesk logo
Autodesk branded

Your own logo and the Autodesk partner logo can be paired with a strong Autodesk-branded image.

Partner resources

Here is a list of resources to help you access the appropriate Partner logo, additional assets, and more information on who to contact with questions.

Partner logos

Autodesk Partner logos are available on the Partner DAM. (access required).

VARs can add their various specialization and service designations to their Autodesk Partner logo by using the Partner logo configurator (access required). The logo configurator has step-by-step instructions for creating your own custom logo. For questions about using the logo configuration tool, email partner.marketing@autodesk.com.

Partner DAM

Autodesk has a Digital Asset Management system, the Partner DAM, (access required) is Autodesk’s library of approved branding and marketing assets.  To access, from the DAM login page select Channel Partners and enter your Autodesk credentials. Or, from within Partner Center, under “Resources,” select Partner DAM.

The DAM is accessible only to Autodesk employees and Autodesk’s agencies, resellers, distributors, and other select partners. Autodesk Partners’ agencies are not allowed access. For questions, contact your local Channel Marketing Manager.

One Team Source (OTS)

Partners can find sales-related information and assets on our sales enablement solution, One Team Source (access required).

Contact us

For questions related to our Brand guidelines, usage, or concerns not covered here, contact your local Channel Marketing Manager.

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