Autodesk Brand Hub

Co-branding

This guide is for Autodesk-approved value added resellers (VARs), value added distributors (VADs), training centers, and developers to ensure the Autodesk brand is accurately and consistently portrayed in all your communications. All other co-branding relationships, including endorsements, must be approved by Autodesk Public Relations and Legal.

Autodesk values our partnership with you. We encourage you to communicate your relationship with Autodesk in all marketing materials that promote Autodesk products and related services.

Interested in pursuing a partnership with Autodesk? Learn more.

Our brand voice and brand system help communicate who Autodesk is as a company and are essential to designing consistent and cohesive experiences. The following resources provide guidance on our verbal and visual elements and overall dos and don’ts.

Voice system

Our voice brings to life the stories we tell. It builds and deepens our relationships with our audiences and customers. Following our voice system ensures our brand stays consistent while allowing for tone to fit the context. The Autodesk brand voice is optimistic, trusted, and, above all, human.

Visual system

Our brand system helps Autodesk stand out visually. Find out how to use our distinctive visual elements effectively.

Color

Full details on our color system, including primary, detail, and accent colors.

Typography

Usage details, font downloads, and installation tips for Autodesk Artifakt.

Imagery

Using the right imagery creates an emotional connection to our brand. Find full details here on selecting images and getting proper permissions.

LogosResources

Value Added Resellers (VARs), Value Added Distributors (VADs), and Learning Partners—collectively referred to here as Partners—are an essential part of Autodesk’s business. To communicate this relationship, we have created logos that identify Partners’ relationships with Autodesk. These logos are intended for eligible Partners only, and we encourage you to use them in all marketing materials that promote Autodesk products and related services.

Autodesk Partner logo

All Partners—VARs, VADs, Learning Partners, etc.—are provided with the Autodesk Partner logo, which consists of the partner type or tier.


Autodesk Partner logos are one-color, in Autodesk Black or Autodesk White, for print production or embroidery, or over color where legibility is a challenge.

Example of Autodesk partner logo, showing the main Autodesk logo with partner type or tier below it

Autodesk VAR specialization logo

VARs can promote their expertise by augmenting their Autodesk Partner logo with their specialization, certification, and service designations to create a stacked configuration.

Example of Autodesk partner logo, augmented with additional info for VARs

Autodesk Partner logos are available on One Team Source. VARs will create their own stacked logos with their specialization, certification, and service designations using the VAR Stacked Logo Templates. See the VAR logo FAQ for instructions. (All links require access.)

Logos are provided in two formats—EPS and PNG—and three different color profiles. For full color screen or print applications, use the black logo with gray rules pictured above.

Example of Autodesk partner logo, set in Autodesk Black against a white background

One-color Autodesk Black logo

Example of Autodesk partner logo, set in Autodesk White against a black background

One-color Autodesk White logo

Logos are additionally available as one color, in Autodesk Black or Autodesk White, for print production or embroidery or when placed over color where legibility is a challenge.

VARs should use the Autodesk Partner logo where more discreet co-branding is called for (such as on event graphics and ad banners) and the stacked configuration where featuring the complete list of specializations and services is desirable (such as in email marketing and websites).

Logo sizing and clear space

Logos can be resized as needed. When resizing for screen use, always scale the EPS version of the logo file, then resave it as a PNG at the size you need. Proportions should remain the same. Do not scale to a size that compromises legibility.

Annotated example showing correct proportional scaling of Autodesk partner logo

Scale proportionally

Annotated example showing clear space reserved around the Autodesk partner logo

Maintain sufficient clear space around logos. Consult our logo clear space guidance.

Example of correct usage of the Autodesk partner logo in black over a light blue color background

DO use the Autodesk Black logo over light colors.

Example of correct usage of the Autodesk partner logo in white over a dark blue color background

DO use the Autodesk White logo over dark colors.

Example of correct usage of the Autodesk partner logo in black with gray rules, when over a light grey background

DO use the Autodesk Black logo with gray rules over light backgrounds.

Example of incorrect usage of the Autodesk partner logo in black over a color that compromises its legibility

DO NOT place the Partner logo on a background color that compromises its legibility.

Example of incorrect usage of the Autodesk partner logo in black over a background image that compromises its legibility

DO NOT place the Partner logo on a background image. It compromises legibility.

Example of incorrect usage of the Autodesk partner logo stretched in a non-proportional manner

DO NOT stretch or affect the shape of the logo.

Example of incorrect usage of the Autodesk partner logo with some text rendered in a non-standard typeface

DO NOT typeset the logo.

Example of incorrect usage of the Autodesk partner logo stylized with a blurry drop shadow

DO NOT stylize logos using drop shadows or blurring effects.

Use these resources to help you access the appropriate Partner logo and approved assets, and find who to contact with questions.

Partner logos

Autodesk Partner logos are available on One Team Source (access required).

VARs can add their various specialization and service designations to their Autodesk Partner logo by using the VAR Stacked Logo Templates. For any questions about co-branding, email partner.marketing@autodesk.com.

Partner DAM

The Autodesk Partner DAM is Autodesk’s library of approved branding and marketing assets. To access, from the DAM login page select Channel Partners and enter your Autodesk credentials. Or, from within Partner Center, under “Resources,” select Partner DAM.

The DAM is accessible only to Autodesk employees and Autodesk’s agencies, resellers, distributors, and other select partners. Autodesk Partners’ agencies are not allowed access. For questions, contact your local Channel Marketing Manager.

One Team Source (OTS)

Partners can find sales-related information and assets on our sales enablement solution, One Team Source (access required).

Contact us

For questions related to our Brand guidelines, usage, or concerns not covered here, contact your local Channel Marketing Manager.

Find out more about who we are and what we do

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