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A tagline is a short phrase that captures a high-level benefit of a brand. It captures the essence of a company.
"Make anything" is Autodesk’s tagline. It signals the transformation of Autodesk’s business and is our brand in 2 words.
Where and when should we use our tagline? Any time we have an opportunity to make a statement about what Autodesk stands for.
*Think green: Introduce the lockup when creating new materials, or when refreshing old ones.
When presented as a stand-alone headline, “Make anything” should adopt the following the capitalization rules, and appear with a superscripted TM mark.
The line "make anything" can be used in copy, but use it sparingly.
Each format of the lockup is available in three sizes: small, medium, and large. This helps ensure legibility in the more detailed areas of our logo shown below.
Use this chart to determine the lockup size you need. Then look for the corresponding size in the master logo set.
90 px minimum to 179 px wide maximum, @ 72 ppi
1.25” minimum to 2.49” wide maximum
180 px minimum to 359 px wide maximum, @ 72 ppi
2.5” wide minimum to 5” wide maximum
Larger than 360 px wide, @ 72 ppi
Larger than 5” wide
176 px minimum to 351 px wide maximum, @ 72 ppi
2.42” minimum to 4.88” wide maximum
354 px minimum to 708 px wide maximum, @ 72 ppi
4.89” minimum to 9.78” wide maximum
Larger than 708 px wide, @ 72 ppi
Larger than 9.78” wide
Lockup clear space guidance follows how you would treat the regular Autodesk logo.