Autodesk Brand Hub

Campaigns

Of the many ways our audience connects with Autodesk through various touchpoints and experiences, our campaigns are some of the most visible and story-driven. Deployed successfully, they help shape how our audience sees and thinks of us. Campaigns have a unique responsibility to build brand recognition and establish trust with our audience—some of whom will be learning about Autodesk for the first time.

Regardless of your campaign initiative or its stage in the customer journey, strive to maintain the singular Autodesk brand experience. We always want to look, sound, and feel unified as one Autodesk.

Campaign frameworkDesign guidelines

Campaigns consist of various asset types aligned to achieve a specific goal and developed with coherent, connected story-driven messaging and visuals. Our campaign framework establishes the foundation for creating visually cohesive and impactful assets. It combines fixed elements that ensure consistency across all designs and flexible elements that allow for creativity and adaptability to meet the needs of specific audiences and platforms. By adhering to this framework, you can confidently build assets that align with our brand identity while delivering narratively engaging, results-driven campaigns.

Fixed elements are the foundational components of every campaign asset, ensuring brand consistency and recognition across all touchpoints. These elements must be applied uniformly in all designs to create a cohesive visual identity that strengthens the brand and builds awareness and trust with our audience.

The fixed brand elements which must be present for campaigns are:

  1. Layout system
  2. Color palette
  3. Typography
  4. Button style
  5. CTA
  6. Logo
Banners that include examples of fixed elements including layout system, color palette, typography, button style, and CTA. The banner is split in half. The left side has a black background with white and yellow typography. The right side has two images of a child holding a basketball.
Image courtesy of Andrea Buitrago Galindo. Concept by Caner Soylu.

DOs. Here are some best practices to keep in mind when designing your campaign assets.

  • Use approved logo variations only.
  • Ensure proper sizing, spacing, and placement of the logo. Avoid stretching or distorting the logo.
  • Use Artifakt Legend Bold for all headlines and subheads. Use Artifakt Element Regular for body copy.
  • Use the primary brand color palette as the foundation for all designs.
  • Align all content to the 4px grid system.
  • Use the provided layout templates to ensure uniformity across platforms.

Flexible elements allow for creativity and adaptability in campaign assets while staying true to the unique Autodesk brand identity. These elements allow content to be tailored to suit specific audiences, platforms, or campaign goals while maintaining brand consistency.

The flexible brand elements you can use to customize your campaign are:

  1. Messaging/copy
  2. CTA messaging
  3. Imagery
  4. Background color and position
Banners that include examples of fixed elements including layout system, color palette, typography, button style, and CTA. The banner is split in half. The left side has a gray background with white and yellow typography and a yellow button. The right side has two images of a child holding a basketball.
Image courtesy of Andrea Buitrago Galindo. Concept by Caner Soylu.

DOs. Here are some best practices to keep in mind when designing your campaign assets.

  • Use authentic, high-quality visuals that align with our brand aesthetic. Strive for a premium look and feel.
  • Avoid overly staged stock photos or low-resolution images.
  • Headlines should be concise, impactful, and modulated to fit the appropriate tone within our brand voice for the stage of the customer journey.
  • Body copy should guide the viewer naturally to the CTA.
  • Use motion graphics sparingly to enhance, not distract from, the content.
  • Maintain consistent sizes, styles, and spacing.
Text that says "Dreams really do come true. You just have to render them."

Messaging

Messaging is a key ingredient to a successful campaign. Make sure what you say and how you say it reflects our brand voice.

Tip: When creating product ads, include the product name in the headline when possible.

A rendering of a unique building, featuring a curved roof that rises and falls like an ocean wave

Imagery

Compelling imagery captures your audience’s attention. Choose a single, impactful image to help reinforce your message. Choose images that can be used full bleed and that provide good contrast for typography layered over them. See Imagery for more.