In the spirit of pushing towards unknown futures, the Autodesk logo leans into abstraction, evoking speed, rising motion, and augmentation. It projects the confidence of a company on the move and full of conviction. The logo’s symbol is subtly three-dimensional, inviting the eye to see it pushing forward like a ramp or a façade in three-quarter view.
The primary logo is the core element of the Autodesk identity. It is distinctive, scalable, and accessible, easily recognizable in large and small sizes. It should appear frequently and be applied consistently on external communications. It is custom drawn and should never be recreated with typesetting.
There are some special cases where the symbol on its own can be applied: When the application requires a logo that is smaller than the minimum size for the primary and alternate logo, and in certain applications where it is in context of the Autodesk brand.
To preserve legibility, the Autodesk primary logo should not be scaled smaller than 1 inch wide, the Autodesk alternate logo should not be scaled smaller than 3/4 inch wide, and the Autodesk symbol should not be scaled smaller than 1/4 inch wide.
Both Autodesk logos and the symbol must always be surrounded by a minimum amount of breathing space to protect the integrity of the brand.
Use the height of the “platform” at the top of the symbol as a guide to ensure that the logos and symbol have enough breathing space.
The primary colors of Autodesk are black, and then white. This is demonstrative of a company with confidence and self-assurance.
Black conveys professionalism and trustworthiness. It signifies that Autodesk is accredited, timeless.
Black also works well with all colors. Rather than compete for attention against Autodesk products, black rises above, creating the sturdy framework by which all Autodesk offerings are presented.
hsl(0, 0, 0)
rgb(0, 0, 0)
cmyk(60, 40, 40, 100)
PMS Black C