Tagline

A tagline is a short phrase that captures a high-level benefit of a brand. It captures the essence of a company.​

“Make Anything” is Autodesk’s tagline. In two words, it highlights our leadership in the Design and Make Platform category.

Usage

Where and when should we use our tagline? Any time we have an opportunity to make a statement about what Autodesk stands for.

But remember to think green. Only introduce the Make Anything lockup when creating new materials, or when refreshing old ones.

 

As a lockup on event booths or signage. 

As a lockup on event booths or signage

As a lockup or hashtag on social media posts.

As a lockup or stand-alone headline on branded merchandise.

As a stand-alone headline in brand-led marketing campaigns. 

As a stand-alone headline in brand-led marketing campaigns.

As an outro or end frame for video.

As an outro or end frame for video.

As part of a sentence in marketing copy.

As part of a sentence in marketing copy.

As a stand-alone headline

When presented as a stand-alone headline, “Make Anything” should adopt the following the capitalization rules.

Use title case (capital M, capital A) without any TM mark, and do not use a period.

Don’t use sentence case.

Don’t use upper case.

Don’t use lower case.

Don’t use italics.

Don’t modify the tagline.

Don’t translate the tagline.

In copy

The line “make anything” can be used in copy but use it sparingly.

When used in a sentence, apply appropriate spelling rules (e.g. don’t capitalize “M” or “A” in the middle of a sentence).​

While the tagline itself should not be localized, when used in copy (as in the example above), it needs to be translated. Keep in mind that, when translated, the line “make anything” will lose its brevity and distinctiveness.

Tagline lockup

Follow the guidelines below to ensure a consistent look in all brand touchpoints.

One-line Autodesk logo tagline lockup

One-line Autodesk logo tagline lockup

Two-line Autodesk logo tagline lockup

Two-line Autodesk logo tagline lockup

Stacked Autodesk logo tagline lockup

Stacked Autodesk logo tagline lockup

Lockup clear space

Lockup clear space guidance follows how you would treat the regular Autodesk logo.

Lockup placement

The guidance below is similar to how you should place a stand-alone Autodesk logo.

Left-aligned

Right-aligned

Center-aligned

Center-aligned