When presented as a stand-alone headline, “Make Anything” should adopt the following the capitalization rules.
Use title case (capital M, capital A) without any TM mark, and do not use a period.
Don’t use sentence case.
Don’t use upper case.
Don’t use lower case.
Don’t use italics.
Don’t modify the tagline.
Don’t translate the tagline.
The line “make anything” can be used in copy but use it sparingly.
When used in a sentence, apply appropriate spelling rules (e.g. don’t capitalize “M” or “A” in the middle of a sentence).
While the tagline itself should not be localized, when used in copy (as in the example above), it needs to be translated. Keep in mind that, when translated, the line “make anything” will lose its brevity and distinctiveness.
Follow the guidelines below to ensure a consistent look in all brand touchpoints.