Co-branding

This guide is for Autodesk-approved value added resellers (VARs), value added distributors (VADs), training centers, and developers to ensure the Autodesk brand is accurately and consistently portrayed in all your communications. All other co-branding relationships, including endorsements, must be approved by Autodesk Public Relations and Legal.

Autodesk values our partnership with you. We encourage you to communicate your relationship with Autodesk in all marketing materials that promote Autodesk products and related services.

Interested in pursuing a partnership with Autodesk? Learn more.

Brand elements

Our brand voice and brand system help communicate who Autodesk is as a company and are essential to designing consistent and cohesive experiences. The following resources provide guidance on our verbal and visual elements and overall dos and don’ts.

Voice system

Our voice brings to life the stories we tell. It builds and deepens our relationships with our audiences and customers. Following our voice system ensures our brand stays consistent while allowing for tone to fit the context. The Autodesk brand voice is optimistic, trusted, and, above all, human.

Visual system

Our brand system helps Autodesk stand out visually. Find out how to use our distinctive visual elements effectively.

Color

Full details on our color system, including primary, detail, and accent colors.

Typography

Usage details, font downloads, and installation tips for Autodesk Artifakt.

Imagery

Using the right imagery creates an emotional connection to our brand. Find full details here on selecting images and getting proper permissions.

Logos Resources

Partner logos

Value Added Resellers (VARs), Value Added Distributors (VADs), and Learning Partners—collectively referred to here as Partners—are an essential part of Autodesk’s business. To communicate this relationship, we have created logos that identify Partners’ relationships with Autodesk. These logos are intended for eligible Partners only, and we encourage you to use them in all marketing materials that promote Autodesk products and related services.

Autodesk Partner logo

All Partners—VARs, VADs, Learning Partners, etc.—are provided with the Autodesk Partner logo, which consists of the partner type or tier.

Autodesk Partner logos are one-color, in Autodesk Black or Autodesk White, for print production or embroidery, or over color where legibility is a challenge.

Autodesk VAR specialization logo

VARs can promote their expertise by augmenting their Autodesk Partner logo with their specialization, certification, and service designations to create a stacked configuration.

Autodesk Partner logos are available on One Team Source. VARs will create their own stacked logos with their specialization, certification, and service designations using the VAR Stacked Logo Templates. See the VAR logo FAQ for instructions. (All links require access.)

Logos are provided in two formats—EPS and PNG—and three different color profiles. For full color screen or print applications, use the black logo with gray rules pictured above.

One-color Autodesk Black logo

One-color Autodesk White logo

Logos are additionally available as one color, in Autodesk Black or Autodesk White, for print production or embroidery or when placed over color where legibility is a challenge.

VARs should use the Autodesk Partner logo where more discreet co-branding is called for (such as on event graphics and ad banners) and the stacked configuration where featuring the complete list of specializations and services is desirable (such as in email marketing and websites).

Logo sizing and clear space

Logos can be resized as needed. When resizing for screen use, always scale the EPS version of the logo file, then resave it as a PNG at the size you need. Proportions should remain the same. Do not scale to a size that compromises legibility.