The way we structure sentences, the language we use, and the grammar rules we choose to embrace—or break—all contribute to creating our voice. Keep these tips in mind when constructing copy.
Focus on first or second person (we/you) in your writing. You can use third person for clarity or to identify a particular industry.
Adopt intelligent, model-based design and task automation so you can focus on important design challenges.
The Autodesk AEC Collection gives designers, engineers, and construction professionals the tools and integrated workflows to create with ease, explore what’s possible, and build with confidence.
Autodesk celebrates the innovators, makers, and dreamers who bring your favorite characters to life in film, animation, and gaming.
The Autodesk Media & Entertainment Collection includes all the tools you need to build a powerful and scalable animation, visual effects, and game-development pipeline.
In longer-form copy, intersperse short, punchy sentences with longer ones. Don’t be afraid to start a sentence with “and,” “but,” and “or.” Break these grammatical rules carefully but deliberately.
Solving today’s problems requires fresh thinking. New ideas. More malleable mindsets. And above all, optimism. After all, humanity has repeatedly overcome insurmountable challenges—so that’s why we see problems as our partners and obstacles as opportunities. Forget pessimism. We believe that the collective power of our ingenuity will lead us to a better tomorrow.
Use subtle alliteration to add flavor.
Modern manufacturing is about data, not documents.
Drive more dynamic decisions.
See our Spotlight on Skills in the Age of AI report.
Keep your language simple. Don’t try to write to impress.
- Use instead of utilize
- Do instead of accomplish
- Get instead of acquire
- Other instead of alternative
For guidance on specific words to avoid, including clichés and words that might be legally problematic, please see our Autodesk Editorial Style Guide.
Approach humor with caution.
Jokes, puns, pop-culture references, and other humorous content can fall flat depending on your audience—particularly when that audience is global. Think witty rather than funny; we don’t need to go for laughs to engage our readers. If we do reach for humor, make it self-deprecating or use understatement or hyperbole for effect. And never punch down.