Logo

In the spirit of pushing towards unknown futures, the Autodesk logo leans into abstraction, evoking speed, rising motion, and augmentation. It projects the confidence of a company on the move and full of conviction. The logo’s symbol is subtly three-dimensional, inviting the eye to see it pushing forward like a ramp or a façade in three-quarter view.

Autodesk primary logo

Logo variations

Autodesk primary logo

Primary logo

The primary logo is the core element of the Autodesk identity. It is distinctive, scalable, and accessible, easily recognizable in large and small sizes. It should appear frequently and be applied consistently on external communications. It is custom drawn and should never be recreated with typesetting.

Download the primary logo (access required).

Autodesk alternate logo

Alternate logo

The stacked logo is the alternate logo and should only be used in instances when the primary logo doesn’t fit well within the space.

Download the alternate logo (access required).

Autodesk symbol

The symbol

There are some special cases where the symbol on its own can be applied: When the application requires a logo that is smaller than the minimum size for the primary and alternate logo, and in certain applications where it is in context of the Autodesk brand.

Scale

To preserve legibility, the Autodesk primary logo should not be scaled smaller than 1 inch wide, the Autodesk alternate logo should not be scaled smaller than 3/4 inch wide, and the Autodesk symbol should not be scaled smaller than 1/4 inch wide.

Primary, alternate and symbol logos in minimum size

Clear space

Both Autodesk logos and the symbol must always be surrounded by a minimum amount of breathing space to protect the integrity of the brand.

Use the height of the “platform” at the top of the symbol as a guide to ensure that the logos and symbol have enough breathing space.

logo-clear-space.svg

Logo color

The primary colors of Autodesk are black, and then white. This is demonstrative of a company with confidence and self-assurance.

Black conveys professionalism and trustworthiness. It signifies that Autodesk is accredited, timeless.

Black also works well with all colors. Rather than compete for attention against Autodesk products, black rises above, creating the sturdy framework by which all Autodesk offerings are presented.

Autodesk primary logo
Parent Black

#000000
hsl(0, 0, 0)
rgb(0, 0, 0)
cmyk(60, 40, 40, 100)
PMS Black C

Autodesk parent logo with white text on black
Parent White

#ffffff
hsl(0, 100, 100)
rgb(255, 255, 255)
cmyk(0, 0, 0, 0)

Placement

The logo should always be anchored to a layout grid.

Primary logo

The primary logo can be placed top left or right, bottom left or right, or centered at the top, middle, or bottom of your layout.

Alternate logo

The alternate logo can be placed in the center of the layout at the top, middle, or bottom.

Logo guidance

Do not alter the parent logo in any way.

Autodesk logo with a red like struck through

Don’t use the wordmark by itself.

Autodesk primary logo outline with a line struck through

Don’t use the logo as an outline.

Autodesk logo with the symbol flipped and a red line struck through

Don’t flip the orientation of the symbol.

Autodesk primary logo rotated with a red line struck through

Don’t place the logo at an angle.

Autodesk logo as an acronym with a red line struck through

Don’t create an acronym using the characters from the wordmark.

Autodesk logo with sympol enlarged with a red line struck through

Don’t change the size of the symbol on any logo variation.

Autodesk primary logo that is stretched and with a red line struck through

Don’t graphically alter the logo.

Autodesk primary logo with a typed text and red line struck through

Don’t type out the wordmark.

Autodesk primary logo with the woodmark split in two with a red line struck through

Don’t break up the wordmark.

Autodesk primary logo with a drop shadow and a red line struck through

Don’t apply a drop shadow to the logo.

Autodesk primary logo with an unapproved color and a red line struck through

Don’t apply color not approved by Brand.

Autodesk primary logo with an image fill and a red line struck through

Don’t knock out images into the logo.

Autodesk primary logo with a glow and a red line struck through

Don’t apply a glow effect to the logo.

Autodesk primary logo with multiple colors and a red line struck through

Don’t use in multiple colors.

Autodesk primary logo embossed and a red line struck through

Don’t apply bevel or emboss effects to the logo.

Autodesk primary logo with a pattern and a red line struck through

Don’t apply patterns or textures on the logo.

Autodesk primary logo with a gradient and a red line struck through

Don’t apply gradients on the logo.

Autodesk primary logo with a reflection and a red line struck through

Don’t add reflections to the logo.