Brand images
Evocative, inspiring, and intriguing, our brand images reflect who we are in a powerful and memorable way.
Brand images are not focused on a specific product or industry. Brand images are versatile, abstract, and dynamic compositions that serve as backdrops to brand-level assets and experiences. They have their roots in our symbol and in abstract 3D geometric forms and use tight cropping to make them feel dynamic.
![Brand-image-01 3D Autodesk brand image](https://brand.autodesk.com/app/uploads/2021/08/Brand-image-01-1904x1072.jpeg)
Image colors
![brand-imagery-colors Autodesk illustration of brand colors](https://brand.autodesk.com/app/uploads/2021/08/brand-imagery-colors-539x303.jpeg)
Brand colors: 80-100%
Most of the image is set in our brand colors: black or white—natural grays happen from lighting in 3D, and that’s okay, and on brand. Depending on your format size, brand colors should take up 80 to 100% of the composition.
Colorful reflection: 0-20%
We use these colors only as highlights or reflection of the material the symbol is made of. Colors should only take up 20% (max) of the layout.
Guidance
Brand images help to add a unifying visual element to layouts that are centered around the Autodesk parent brand. Designers are free to rotate and crop brand images to achieve a balanced composition. But be careful not to take it too far.
Some general rules to keep in mind:
- Don’t crop an image so tightly that there is not enough black space.
- Don’t crop so tightly that it degrades the resolution of the image.
- Do ensure there is ample black space to add information to your layout.
- Do make sure there is some suggestion that the chrome details are part of the larger Autodesk symbol.
![brand-imagery-crop-in A cropped Autodesk brand image with a red line struck through](https://brand.autodesk.com/app/uploads/2021/04/brand-imagery-crop-in-539x303.jpg)
![brand-imagery-crop-out A brand image of autodesk that is cropped and has a red line struck through](https://brand.autodesk.com/app/uploads/2021/04/brand-imagery-crop-out-539x303.jpg)
Available imagery
Brand images can be rotated and cropped to suit many purposes, following our ratio rule.
![Brand-image-01 Autodesk logo in 3D](https://brand.autodesk.com/app/uploads/2021/09/Brand-image-01-301x169.jpg)
![Brand-image-02 Autodesk logo in 3D](https://brand.autodesk.com/app/uploads/2021/09/Brand-image-02-301x169.jpg)
![Brand-image-03 Autodesk logo in 3D](https://brand.autodesk.com/app/uploads/2021/09/Brand-image-03-301x169.jpg)
![Brand-image-04 Autodesk logo in 3D](https://brand.autodesk.com/app/uploads/2021/09/Brand-image-04-301x169.jpg)
![Brand-image-05 Autodesk logo in 3D](https://brand.autodesk.com/app/uploads/2021/09/Brand-image-05-301x169.jpg)
![Brand-image-06 Autodesk logo in 3D](https://brand.autodesk.com/app/uploads/2021/09/Brand-image-06-301x169.jpg)
Black brand images portray confidence and drama, characteristics that run through the brand ethos of the Autodesk identity.
![Brand-image-07 Autodesk 3D Logo](https://brand.autodesk.com/app/uploads/2021/09/Brand-image-07-301x169.jpg)
![Brand-image-08 Autodesk 3D logo](https://brand.autodesk.com/app/uploads/2021/09/Brand-image-08-301x169.jpg)
![Brand-image-09 Autodesk 3D logo](https://brand.autodesk.com/app/uploads/2021/09/Brand-image-09-301x169.jpg)
![Brand-image-10 Autodesk 3D Logo](https://brand.autodesk.com/app/uploads/2021/09/Brand-image-10-301x169.jpg)
![Brand-image-11 Autodesk 3D Logo](https://brand.autodesk.com/app/uploads/2021/09/Brand-image-11-301x169.jpg)
For applications where a strong black background is not practical or doesn’t make sense, lighter brand images are available on the DAM (access required).