Evocative, inspiring, and intriguing, our brand imagery reflects who we are in a powerful and memorable way.
Brand imagery is not focused on a specific product or industry. Brand images are versatile, abstract, and dynamic compositions that serve as backdrops to brand-level assets and experiences. They have their roots in our symbol and in abstract 3D geometric forms and use tight cropping to make them feel dynamic.
Brand colors: 80-100%
Most of the image is set in our brand colors: black or white—natural grays happen from lighting in 3D, and that’s okay, and on brand. Depending on your format size, brand colors should take up 80 to 100% of the composition.
Colorful reflection: 0-20%
We use these colors only as highlights or reflection of the material the symbol is made of. Colors should only take up 20% (max) of the layout.
Brand imagery helps to add a unifying visual element to layouts that are centered around the Autodesk parent brand. Designers are free to rotate and crop brand images to achieve a balanced composition. But be careful not to take it too far.
Some general rules to keep in mind:
Don’t crop an image so tightly that there is not enough black space.
Don’t crop so tightly that it degrades the resolution of the image.
Do ensure there is ample black space to add information to your layout.
Do make sure there is some suggestion that the chrome details are part of the larger Autodesk symbol.
Brand images can be rotated and cropped to suit many purposes, following our ratio rule.
Black brand images portray confidence and drama, characteristics that run through the brand ethos of the Autodesk identity.