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Our colors unite and enrich the Autodesk experience and solidify our brand.

The Autodesk primary color is derived from our logo. It is where we start when introducing color into a communication. Our secondary palette gives you additional color options to round out your creative vision.

All our products are assigned a corresponding color to clearly identify them in the marketplace. To maintain the integrity of our brand, it is important that these colors only be used with their corresponding products.

Primary colors

Use these colors when introducing color into any Autodesk material. The Autodesk blue is our primary highlight color and should be considered first when designing corporate branded materials. Be mindful of the use of whitespace, compositions should feel light and open. Charcoal gray and black are neutral tones, mostly used for typography.

Download our ASE (Adobe Swatch Exchange) swatch library files (access required)

Autodesk blue

R 6 G 150 B 215
HEX: 0696D7
C 100 M 40 Y 0 K 0
PMS: 3005 C, 3005 U

White

R 255 G 255 B 255
HEX: FFFFFF
C 0 M 0 Y 0 K 0
Opaque White

Charcoal gray

R 102 G 102 B 102
HEX: 666666
C 0 M 0 Y 0 K 77

Black

R 0 G 0 B 0
HEX: 000000
C 0 M 0 Y 0 K 100

Secondary colors

Want more variation? These colors can be used when the primary color palette does not give you everything you need. For example, digital assets, product branded marketing materials, charts and graphs, presentations, 2D illustration, 3D illustration, and animations often benefit from multiple colors. Also see tints and shades below for more options.

Download our ASE (Adobe Swatch Exchange) swatch library files (access required)

Green

R 135 G 188 B 64
HEX: 87BC40
C 53 M 5 Y 100 K 0
PMS: 376 C, 376 U

Turquoise

R 50 G 188 B 173
HEX: 32BCAD
C 70 M 0 Y 40 K 0
PMS: 7465 C, 7465 U

Yellow orange

R 250 G 162 B 27
HEX: FAA21B
C 0 M 42 Y 100 K 0
PMS 137 C

Red

R 221 G 34 B 34
HEX: DD2222
C 7 M 100 Y 100 K 0
PMS: 1797 C

Dark blue

R 24 G 88 B 168
HEX: 1858A8
C 94 M 72 Y 1 K 0
PMS: 2945 C

Product colors

For product color assignments download the product specifications sheets (access required).

Corporate color proportion wheel

This is a color proportion wheel. When creating any visual materials for Autodesk, please use this as a guide when working with brand colors in a communication. Use the colors in the clockwise direction, introducing the Autodesk blue first when creating corporate branded assets.

Check out the Color usage section below for examples and inspiration. Reach out to brand@autodesk.com for questions or color consults. 

Product color proportion wheel

This is a color proportion wheel for creating product-specific materials, using AutoCAD as the example. For any other Autodesk product(s), please use the appropriate product color as specified here (access required).

Check out the Color usage section below for examples and inspiration. Reach out to brand@autodesk.com for questions or color consults. 

Tints and shades of primary and secondary colors

Tints and shades are a great way to add highlights and shadows to illustrations. They can also be used for charts and graphs with complex data sets that may require more colors than the primary and secondary color palettes contain.

Download our ASE (Adobe Swatch Exchange) swatch library files (access required)

Autodesk blue

R 205 G 234 B 247
HEX: CDEAF7
C 18 M 1 Y 1 K 0

R 155 G 213 B 239
Hex: 9BD5EF
C 36 M 3 Y 2 K 0

R 106 G 192 B 231
Hex: 6AC0E7
C 53 M 7 Y 2 K 0

R 56 G 171 B 223
HEX: 38ABDF
C 68 M 15 Y 1 K 0

R 5 G 113 B 161
HEX: 0571A1
C 89 M 50 Y 18 K 1

R 3 G 75 B 108
HEX: 034B6C
C 98 M 69 Y 37 K 21

White

R 255 G 255 B 255
HEX: FFFFFF
C 0 M 0 Y 0 K 0

R 242 G 242 B 242
Hex: F2F2F2
C 4 M 2 Y 2 K 0

R 204 G 204 B 204
Hex: CCCCCC
C 20 M 15 Y 16 K 0

R 153 G 153 B 153
HEX: 999999
C 43 M 35 Y 35 K 1

R 102 G 102 B 102
HEX: 666666
C 59 M 51 Y 50 K 20

R 77 G 77 B 77
HEX: 4D4D4D
C 65 M 58 Y 57 K 36

Green

R 231 G 242 B 217
HEX: E7F2D9
C 9 M 0 Y 18 K 0

R 207 G 228 B 179
Hex: CFE4B3
C 20 M 0 Y 37 K 0

R 183 G 215 B 140
Hex: B7D78C
C 31 M 1 Y 58 K 0

R 159 G 201 B 102
HEX: 9FC966
C 42 M 2 Y 78 K 0

R 101 G 141 B 48
HEX: 658D30
C 65 M 26 Y 100 K 9

R 68 G 94 B 32
HEX: 445E20
C 71 M 41 Y 100 K 34

Turquoise

R 214 G 242 B 239
HEX: D6F2EF
C 15 M 0 Y 7 K 0

R 173 G 228 B 222
Hex: ADE4DE
C 30 M 0 Y 15 K 0

R 132 G 215 B 206
Hex: 84D7CE
C 45 M 0 Y 24 K 0

R 91 G 201 B 189
HEX: 5BC9BD
C 59 M 0 Y 32 K 0

R 38 G 141 B 130
HEX: 268D82
C 80 M 25 Y 53 K 5

R 25 G 94 B 87
HEX: 195E57
C 87 M 43 Y 62 K 29

Yellow orange

R 254 G 236 B 209
HEX: FEECD1
C 0 M 7 Y 18 K 0

R 253 G 218 B 164
Hex: FDDAA4
C 0 M 14 Y 39 K 0

R 252 G 199 B 118
Hex: FCC776
C 0 M 23 Y 61 K 0

R 251 G 181 B 73
HEX: FBB549
C 0 M 32 Y 82 K 0

R 187 G 122 B 20
HEX: BB7A14
C 23 M 54 Y 100 K 7

R 125 G 81 B 14
HEX: 7D510E
C 38 M 63 Y 100 K 32

Red

R 248 G 211 B 211
HEX: F8D3D3
C 1 M 20 Y 9 K 0

R 241 G 167 B 167
Hex: F1A7A7
C 2 M 41 Y 23 K 0

R 235 G 122 B 122
Hex: EB7A7A
C 4 M 65 Y 42 K 0

R 228 G 78 B 78
HEX: E44E4E
C 5 M 84 Y 69 K 0

R 166 G 26 B 26
HEX: A61A1A
C 23 M 100 Y 100 K 18

R 111 G 17 B 17
HEX: 6F1111
C 31 M 98 Y 98 K 46

Dark blue

R 209 G 222 B 238
HEX: D1DEEE
C 16 M 7 Y 2 K 0

R 163 G 188 B 220
Hex: A3BCDC
C 35 M 18 Y 3 K 0

R 116 G 155 B 203
Hex: 749BCB
C 55 M 31 Y 3 K 0

R 70 G 121 B 185
HEX: 4679B9
C 76 M 49 Y 2 K 0

R 18 G 66 B 126
HEX: 12427E
C 100 M 84 Y 23 K 8

R 12 G 44 B 84
HEX: 0C2C54
C 100 M 87 Y 39 K 34

Color usage

The Autodesk color palette can be used in various ways. Here are some examples of acceptable applications of color across various materials.

Product branded print ad: AutoCAD campaign using our product palette

Product branded web marketing: BIM 360 awareness campaign using our product palette

Events: Corporate branded event space using our primary palette

Product branded imagery: Inventor product palette

Animated story: GCM Transportation using our primary and secondary palettes

Infographic: Future of Making illustration using our tints and shades palette