Logo system
The Autodesk logo system enables customers to recognize us across all our offerings: the many programs, partners, events, and products that our customers engage with every day. At its heart is the Autodesk parent brand.
Consistent implementation is key for this system to work as intended, so reach out to Brand before creating any logo.
Program logos
Autodesk’s customer-facing programs and services extend the Autodesk brand. This relationship is depicted by locking up the program name with the Autodesk logo. Contact Brand to request the program logo template or with questions.
Co-sponsorship logos
This is how Autodesk and strategic partners are branded when co-sponsoring an event or activity.
Hosted event logos
Use this convention for Tier One customer-facing hosted event logo lockups. Note that an event name can also appear on its own, rather than as part of a lockup. See Events for more guidance.
Ingredient and acquisition branding
When third-party logos, such as those of companies acquired by Autodesk, need to show a clear relationship with Autodesk in their mark, this is the convention to follow.
Note that ingredient and acquisition branding messages need to be approved by legal, and that any new third-party logo adopting this treatment should also be reviewed by Brand.
Partner logos
This is how Autodesk-certified partners, value-added resellers (VARs), distributors (VADs), and Autodesk Learning Partners (ALP) are branded. The guidelines and resources for Partner logos like these are available in co-branding and on the Autodesk DAM (access required).
Autodesk Foundation logo
The Autodesk Foundation logo is custom art, extending Autodesk’s wordmark. This treatment is reserved for initiatives requiring parent brand-level distinction.