Relentless
Conveying relentlessness requires showing people who are working in their element and don’t have time to sit and pose for us. People should feel less staged and more like they are pausing for one moment before they get back to work, or are so immersed in their work that they don’t even realize the camera is there. We’re also not afraid of a bit of mess—the work environment hasn’t been cleaned up and they’re surrounded by their passion.
Futuristic
When conveying futuristic qualities, it will be important to ground photos in a sense of humanity. This can be done by showing humans interacting with the technology they are creating. Even if it’s just a hand or a person in a suit, showing the “present’s” participation in the building of the future will help a viewer feel connected to it.
When conveying futuristic qualities, it will be important to ground photos in a sense of humanity. This can be done by showing humans interacting with the technology they are creating. Even if it’s just a hand or a person in a suit, showing the “present’s” participation in the building of the future will help a viewer feel connected to it.
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- Adhering to the rule of thirds or leading lines creates a dynamism in the image that reflects the relentless drive of the Autodesk ethos
- Keeping the angle of the perspective at eye level creates a sense of trust, authenticity, and curiosity. Shooting from extreme or unnatural angles warps the vision and creates an imbalance between the observer and the observed
- Use DOF to help tell the story or draw attention to subject.
Photography guidance
Autodesk is about changing the world in a practical and tangible way, and as a company centered on these ideas, avoid artifice as much as possible in photography. Here are some things to take into consideration:
Pose
Avoid arms and expressions that feel posed
Environment
Avoid backgrounds or foregrounds that feel set up.
Clothing
Avoid clothing that feels unnatural or would belong in a fashion shoot
Expression
Avoid unnatural smiles and expressions
Equipment
Avoid too harsh of a flash that washes out details
Angles
Avoid shot angles that are not conducive to the storytelling
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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quis amet, sollicitudin faucibus ornare massa tristique tellus tincidunt pretium. Hendrerit blandit netus ut vitae.
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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quis amet, sollicitudin faucibus ornare massa tristique tellus tincidunt pretium. Hendrerit blandit netus ut vitae.